TikTok is introducing a new feature that allows them to reduce the amount of AI-created media appearing in their feeds. This initiative comes as the service disclosed that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale launch. This shift coincides with a rise in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on a competing service only show clips produced artificially. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
The platform disclosed that there are presently over a billion videos on its network labeled as artificially created. Collectively, more than 100 m videos are uploaded to the service daily, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of artificial media they view by using the “manage topic” option in the application and selecting AI-made media. Other topics that currently be adjusted under the setting cover news, style, beauty, and choreography.
Content Labeling and Policies
The platform’s policies oblige users to label “realistic” AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the app will now attach an AI-generated watermark to content created with its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This step is designed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is also introducing a $2m awareness program for professionals and organizations to create informative material about using AI responsibly. This initiative will support charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The platform has supported its safety measures, during debate over proposals to lay off a large number of safety staff in the UK. TikTok is set to cut a significant number of roles in its content moderation team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
