"A household based in north London is looking for an exceptional and qualified educator to support their smallest child on his initial journey to growing into an English gentleman."
Looking at this listing, you might naturally miss the term "first-steps" as just figurative language.
However, it could be the crucial part of this unusual position posting, as it aims to recruit a tutor for a 12-month-old.
Hundreds of submissions have already been sent in since the unidentified family posted their request for the £180k-a-year tutor, who needs to be "an exceptional individual".
In recent few weeks, the post has attracted interest throughout the news, with several asking why?
Forward-Thinking Method
Adam Caller, chief executive of an education consultancy, which is assisting the family in their quest, stated that in spite of first skepticism, he considered the plan "forward-looking", and "advanced".
When he met the family, he noted they understood the unconventional aspect of their demand, and how immature their son is.
But, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their older child was five, and by that point "cultural bias had by then set in".
But what does the family refer to by "cultural predisposition"?
It's "comprehensive", he answered. "The manner you eat, the way you speak".
He explained the firstborn had adopted "extremely delicate, unspoken signals" from the family, and had adopted their cultural norms. The family informed Adam they hoped to prevent this pattern to recur with their infant.
The intention: To bring in a UK tutor, who should speak with standard English accent, to influence the baby from day one.
Natural Absorption
"A lot of the development at the start here is kind of absorbed naturally," explained the CEO.
It's via this osmosis that the family are expecting the child will adopt the English characteristics they aim to instil.
He explained the tutor had to be someone who went to "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The instructor simply needs to be the suitable individual, they'll be performing things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family explained to the expert the successful candidate should ideally also have knowledge of or passion in riding, winter sports, creative fields and instrumental training so as to shape the child in a broad spectrum of passions.
More than that though, he said the family desired the tutor to register the child on a range of classes so the child would be "equestrian training and starting an tool by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will result in achievement and open doors.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a class statement," he comments.
However, notwithstanding all this guidance in "English culture", would the child adopt so-called cultural bias from the multicultural family he lives with anyway?
"Yes", answered Adam. "They know this may not work, but they've simply adopted the perspective of, 'why not attempt it and we'll proceed as early as we can', because the cost of it is not relevant," he said.
Overly Optimistic
There are some in the tutoring industry who express similar concerns.
An education leader, CEO and founder of a tutoring service, who provides private tutors, wrote that "the development of adopting dual cultures, or in fact, discovering oneself, is something that must be grown into, not engineered."
Peter explained that he had moved from the Far East to the Britain at the time of 7 years old, and had been brought up understanding and living two backgrounds. He went on to be educated at a prestigious UK institution.
"The idea that an individual can act as a living vessel of English culture, someone who can somehow transfer the qualities of a British gentleman upon a infant child, appears idealistic and unrealistic," he wrote.
"From my perspective, employing a quintessentially English tutor from babyhood will does not automatically create the result they desire.
"I never had that kind of mentor, and however I have been privileged enough to live several of the opportunities they aspire for their son."
He stated: "The fact is, self-identity can not be dictated from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Certainly, UK identity is something the expert believes can be instructed – and marketed.
"I think the fact that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
